Digital Content Intelligence Manager
About the team
Our Content Strategy team is a dynamic group of strategists, technologists, content managers, and editors who collaborate to create engaging, impactful content that drives business results. We work closely with marketing, product, program, enablement, and frontline teams to ensure our messaging resonates across multiple touch points and audiences. Together, we are passionate about storytelling, data-driven decision-making, and continuous improvement.The Content Strategy team is a part of the larger Contact Center Operations team at Zillow Group. We provide our customer-facing partners with the tools and resources required to function with operational rigor as we strive to give people the power to unlock life’s next chapter.
About the role
We are seeking a Digital Intelligence Manager to support our content strategy and develop an integrated data and intelligence practice for our digital content ecosystem. This role requires a strategic thinker with a strong aptitude for designing complex measurement plans, a deep understanding of marketing technologies, and a passion for telling stories with data that make an impact. You will be responsible for supporting and executing a comprehensive measurement plan that aligns customer touchpoints and engagements with our business objectives, while also managing and enhancing the data architecture within our martech and AI tools that - enabling our team to constantly test, learn and optimize our content ecosystem’s impact on the customer experience.
In this role, you will be responsible for:
Measurement Strategy Development: Design and implement measurement frameworks and KPIs to evaluate content, site engagement, chatbot interactions, and campaign performance.
Reporting & Insights: Build dashboards and recurring reports to visualize performance data. Translate findings into clear, actionable insights for stakeholders across marketing, product, and customer experience teams.
Data Integration & Automation: Partner with marketing operations and IT to streamline data pipelines and automate reporting processes wherever possible.
Optimization Support: Identify areas of opportunity through data—such as content gaps, conversion drop-offs, or content discovery improvements—and work cross-functionally to recommend and implement enhancements.
Cross-Functional Collaboration Work alongside content strategists, content creators, performance marketers, and technology partners to support content development with insights that enhance efficacy.
AI and Emerging Tech (Nice to Have) Stay curious about advancements in AI and chatbots, exploring opportunities to integrate predictive analytics, natural language processing, and intelligent automation into reporting and engagement strategies.
Who you are
You are a performance-driven partner who balances strategic thinking and analytics, with creativity and the customer experience. You leverage tools, technologies and AI effortlessly to surface actionable insights and partner with creative and technical team members to stay responsive and dynamic.
Skills and Competencies:
Tech savvy: Understands the martech landscape and can build and design complex workflows, rules and dashboards - transitioning effortlessly from [and integrating] CMS tools to publishing and engagement platforms in order to conduct holistic assessments.
Content Optimization & Technology Proficiency: In-depth understanding of content optimization techniques, with a strong knowledge of content and communication platforms and analytics tools.
Data-Driven Mindset: Proven ability to measure, interpret, and act on data to optimize content performance.
Project Management: Skilled in managing multiple content streams, timelines, and priorities.
Cross-Functional Collaboration: Proven ability to work across different disciplines, especially with both creative and technical groups.
Experience:
Minimum 7+ years of experience in digital content measurement
Proficiency with content technologies and platforms such as Salesforce, Sitecore, and social listening tools.
Hands-on experience with data visualization tools like Tableau or Domo.
Strong understanding of website analytics platforms, content performance metrics, and KPIs mapped to customer journey.
Excellent storytelling and data presentation skills—able to translate analytics into actionable recommendations.
Bachelor's degree in Marketing, Business Analytics, Data Science, or a related field.
Background or interest in conversational AI, chatbots, and advanced analytics is a plus.
Transferable Skills:
Here at Zillow, we value the experience and perspective of candidates with non-traditional backgrounds. We encourage you to apply if you have transferable skills or related experiences.
Get to know us
Zillow is reimagining real estate to make home a reality for more and more people.
As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.
Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.
Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.